Online dating culture
With the introduction of smartphones and their applications (apps) online dating became even easier, and more importantly, more socially accepted.
A research from 2015 by the BBC showed that the dating app Tinder was the 10th most popular lifestyle app in Canada that year and the 15th most popular one in the US.
Interestingly, Jake was pushed into meeting Sarah (someone else arranged the date).
Their first meeting is awkward for several reasons (including that they both feel awkward for having met online).
Eventually, Jake and Sarah do end up together, but at the end of the movie they say that they met at a dog park (rather than an internet dating site).
Looking for that special someone or companionship became a lot easier at the end of the 20th century with the invention and widespread adoption of the newest technological development: the internet.
As stated before dating websites are basically the modern variant of personal ads.
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She was even sent to an asylum by the government for four weeks, for it was believed she was mentally unstable.