Speed dating market research

While the oldest and the only participant was 55 years old, 75% of the participants were 24 to 34 years old.

The first majority of participants were European/Caucasian-American while the second majority were Asian.

It’s worth conducting more research to see over more experience whether people show less sincerity or simply feel less sincerity from their partners even if their partners have been equally sincere.

I also found that there are positive correlation among the attributes.

To female, the top three attributes were ​intelligence​, ​sincerity​ and ​attractiveness​, while to male, they were ​attractiveness​, ​intelligence​ and ​fun​.

Also, male tended to have more distinctive preference but female’s preference appeared to be more even.

My goal is to perform an analysis that may have not been conducted before and I am particularly interested in how the key attributes affect dating decision as well as whether people have a clear awareness of their self value versus their perceived value or not.

When comparing their assumed partner’s ratings and the actual ratings, I found that while the participants knew that they were underestimated, the ratings they perceived were even lower than they thought over every attribute. Since the participants met several partners during each experiment, I did a Pearson correlation analysis in order to understand whether the meeting order affect people’s ratings.

First, I found a negative correlation between the order and how much they liked their partners.

During a series of experiments conducted by the Columbia Business School professors Ray Fisman and Sheena Iyengar from 2002 to 2004, over 500 participants were asked to have a four-minute first date with other participants of the opposite sex, rate their attractiveness, sincerity, intelligence, fun, ambition, and shared Interests, and answer the question whether they would go on another date with their partners again.

The dataset was found on Kaggle and it contains questionnaire answers including demographics, dating habits, self-perception and ratings across key attributes, as well as dating decisions.

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